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Brazil-Canada
Trade Opportunities '94
"In which areas are there good opportunities
between Brazil and Canada?" Frances Lankin,
former Minister of Economic Development and Trade for
Ontario - Toronto, Canada - May 26,1994
The objective
of this study is to offer ideas and suggestions as
possible answers to this important question. Obviously,
this is a very broad issue involving political, economic
and social factors.
We do not
pretend, with this study, to analyze all the factors
involved in this issue, nor just relate statistical data
or present an academic thesis.
Rather, the purpose of this study is to offer an account
of the experiences of numerous professionals, who are
faced with the daily challenge of pursuing and
establishing business relationships between Canada and
Brazil.
Brazilian Market Overview
not only offers general information about demographics,
politics and economics, but also discloses existing and
potential trade opportunities between Brazil and Canada.
Two basic criteria were used to select information:
reliable sources and most up to date facts.
In the chapter titled Sector
Activities and Analysis, every effort was made to
follow the same format and classification used by the
International Trade Business Plan 1993/1994, Government
of Canada. This session complements the previous
chapter, and focuses on trade opportunities by economic
activity.
Still with the experiences of
entrepreneurs in the import/export field, the article "Canada:
Let's Trade?!", by Mr. Pires, is of particular
interest. This important account (or adventure)
illustrates the difficulties and peculiar resistances
found when trying to pursue business in the Canadian
market.
In his article "Modern
Brazil: An Entrepreneurial Vision", Mr.
Altenfelder makes a recent and objective analysis of the
Brazilian Economy, considering the political and social
climate that has developed in Brazil over the last five
years. Well acquainted with diverse economic interests
throughout Brazil, Mr. Altenfelder is responsible for
one of the most highly regarded institutes of economic
and social studies of the state of Sao Paulo, and
Brazil. His optimism and enthusiasm are contagious when
the topic of discussion revolves around the many
possibilities and enormous potential of Brazil within
the context of International Trade.
*
Artistic cover created by David Kitler: www.davidkitler.com
Brazil-Canada
Trade Opportunities - 1994
Table
of Contents
Brazilian
Market Overview
- General Information
- Economy
- 1993 Brazilian Trade Figures
- Brazil-Canada Bilateral Trade Figures
- An American Point of View
- Multinational Experience in Brazil
- Privatization
- Regionalization: MERCOSUL (or MERCOSUR)
- New Economic Plan: Real Plan
- 1994's General Elections
- Perspective
Sector
Activities and Analysis
- Agri-food
- Automotive Industries
- Biotechnology
- Commercial Services
- Consumer Products
- Electrical Equipment
- Environmental Industries
- Industrial Equipment
- Industrial Materials and Construction Products
- Information Technologies
- Public Transit and Railways
Special
Article 1
Canada: Let's Trade?!
by Mr. Alvaro M. F. Pires
Executive Director at Asset T&F Business Ltd., Belo
Horizonte, Brazil
Special
Article 2
Modern Brazil: an Entrepreneurial Vision
by Mr. Ruy Martins Altenfelder Silva
General Director at Roberto Simonsen Institute - Sao
Paulo Federation of Industries (FIESP), Sao Paulo,
Brazil.
Appendix
- List of Sponsors and Collaborators
- Bibliography
Digital copy
of this study is available upon request: click
here
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